The Hard Seltzer Craze

Not too long ago, we shared our thoughts on the Minnesota craft beer obsession. It seems we have identified the next obsession, and that is all around the hard seltzer. A drink that used to be quietly enjoyed by women, and downplayed by men, has since become a fan favorite for all genders and ages (of legal drinking age, of course).  But why the sudden sensation and why the overwhelming acceptance of this drink that really isn’t all that new to the market?

You don’t have to look too far to understand the craze. With most of these seltzers at 100 calories per can, plus carbonated water and only one or two grams of sugar, these drinks aren’t too heavy on the alcohol either. Popular brands include Bon & Viv’s, Trulys, Lift Bridge, and of course, the ever popular White Claw.  With the wide variety of flavors available in the White Claw brand alone, including black cherry, ruby grapefruit, natural lime, raspberry mango, and pure (tastes like a vodka soda), there is something for everyone.

Earlier this year, Nielsen released a report speaking to the change in customer behaviors as it relates to alcohol consumption. The report shared that today’s social drinkers are often turning to ready-to-drink beverages instead of those that require some form of mixology. Demand is there for those wanting the same grab and go flexibility as beer drinkers, and a one and done type shopping experience when it comes to their liquor store run.

Also, interesting to note is that these hard seltzer companies have taken on an entirely new and modern approach to marketing. White Claw, in particular, boasts over 101,000 Instagram followers and has created both a unique brand image but also one that looks great on social media. Who knew an aluminum can could look so good in pictures?

Photo:
www.instagram.com/whiteclaw/
Photo:
www.instagram.com/bonandvivspikedseltzer/
Photo:
www.instagram.com/liftbridge/
Photo:
www.instagram.com/truly/

Hard seltzers are making their way to big occasions

Perhaps the most interesting thing about these low calorie and low-alcoholic content drinks is that they are not only popular for drinking when relaxing or unwinding at home or on the weekends, but also at big events. “We see so many guests calling us and asking us to add White Claw to our beer and beverage selection options. And it’s not just the women that want this drink. It’s become popular for men too. We had so much demand that we now offer White Claw and Lift Bridge on our bar menu. We can even get Bon & Viv’s and Trulys if our clients request it,” shared Jordan Feist, shared A’BriTin Catering & Hospitality’s Director of Bar Operations, Jordan Feist.

The above-mentioned Nielsen article indicates that ready-to-drink options are popular for all generations, though the Gen Y/ Millennials and Greatest generations tend to be the biggest fans. Drinks such as canned craft beers and now hard seltzers are appealing broadly to consumers seeking convenience, flavor, and just a little bit of comfort.

A’BriTin Catering & Hospitality has hard seltzer at the ready for your next event  

A’BriTin Catering & Hospitality is the premiere catering provider for Minnesota businesses and residents looking to celebrate their most important occasions. Our mission is to listen to our clients and treat them like family to provide a meaningful, trusting, and lasting relationship.

We have the right brand for any catering need and bring experience in all types and sizes of events. Whether it be buffet style, a formal sit-down dinner, or a series of stimulating and tantalizing food stations, you and your guests will be amazed by the core values, colorful food arrangement and display, and professionalism of A’BriTin Catering & Hospitality from beginning to end. Our ultimate goal is to complement your important day with a meal and service that will be remembered for a lifetime.

Our Brands:

  • Apples to Apples Catering offers an ethical farm to table catering concept using healthy ingredients fresh from local farms across Minnesota and Wisconsin.
  • This Little Piggy Catering is a premiere outdoor catering solution that has been creating lasting memories since 1979. Our specialty is creating fantastic pig roasts, including delicious and colorful Hawaiian Luaus and traditional German-style pigs with all the fixings.
  • At Distinctive Catering & Events, we align impeccable service with incredible food for all of your important events. Throughout the planning process, our Food & Beverage Coordinators are here to guide you with their kindness and trusted experience. Our chefs have the capability of customizing your appetizers, food stations, meals, desserts, and late-night snacks, making them truly distinctive to your occasion. 
  • Hitch & Sip is a fully licensed and insured liquor catering business. Our services are completely mobile, and we provide all the equipment needed to create your bar experience.

To learn more about our various brands and our unique and professional approach to catering and bartending in Minnesota, please contact us at 612-339-0222 or via email at info@abritincatering.com. You can also request a quote. We can’t wait to hear from you and help you create an event to remember.

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